Learn More About the Creators of DataBuck

Why we exist

Inaccurate Data Challenge: Unseen to the users, data changes unexpectedly (“corrupts”) just residing in a database or as it moves through different IT systems. Data gets corrupted due to constantly changing data sources, changes in data processing infrastructure and changes in the data itself (due to poor ad hoc data policies). This creates inaccurate analytics, decisions and false reporting.

Big Data Frustration: Conventional tools/approaches to Data Validation are unable to handle the volume of Big Data and still meet processing speed requirements, because their underlying processing engine is designed for regular data volumes and speeds.

Consequences: Gartner and Boston Consulting Group recently identified that poor quality of Big Data is a serious hidden rot costing individual companies millions. It impacts as much as 25% of the full potential when making decisions in marketing, finance, pricing, supply chain, etc. 40% of the data initiatives in major corporations fail and lay waste to large IT capex investments due to Data Quality and Data Integrity issues. Data is worthless if it is incorrect. Inaccurate and incomplete data is useless and ultimately become a dangerous legal, PR and financial liability. Paying attention to this critical issue can save a company millions.


FirstEigen was founded in 2015, by Seth Rao. Seth has a Ph.D. in Engineering, with significant focus on data and analytics. We are a team of Data Scientists and Data Governance professionals. Our team has had experience in resolving Data Integrity issues at major corporations like AmEx, Travelers, Anthem, Citibank, UBS, Bank of America, Merrill Lynch, J.P. Morgan Chase, Progressive, Cigna, Humana, Blue Cross Blue Shield (IL, MI), etc. Leveraging our experience we created a tool, DataBuck, to validate Data Quality and Data Integrity for data in the 10’s to 100’s of GB’s in minutes. DataBuck can even handle petabytes of data without scaling issues.

Prior to FirstEigen Seth was the Director of the New Ventures Group at Outerwall, Inc. (traded on Nasdaq, the parent company of Redbox, Coinstar and others), where he built a data analytics business at the intersection of Retail and Mobile. He has worked in many other organizations, including as a Management Consultant at A.T. Kearney.

Seth is well published in peer-reviewed journals and has presented in international conferences. He has an MBA from Northwestern University’s Kellogg School of Management, and a BS/MS from Indian Institute of Technology, Bombay.

We are head quartered in Greater Chicago. Our partners include Cloudera, Hortonworks, MapR, HP Vertica, AWS and others.