AI ML Led Automated Data Quality

Table of Content


    AI ML Led Automated Data Quality

    Authors: Seth Rao, Angsuman Dutta, Himansu Sekhar Tripathy, Deep Sharma


    Data Quality Management (DQM) impacts a number of key business drivers, ranging from regulatory compliances, to customer satisfaction, to building new business models. Quality is one of the key functions under Data Governance, as unverified/unqualified data has little value to the organization. One of the leading global research and advisory firm estimates that an average Fortune 500 enterprise loses about $9.7mn annually over data quality issues. Although the true intangible cost of poor data is much higher, the sad truth is that data quality has not been paid the attention it deserves.

    One of the reasons for this discrepancy is the way data quality issues are identified in the current systems and tools. A techno-functional team reviews data assets of an organization, and writes a set of rules to identify anomalies that are flagged for the review of data stewards. As these rules are static in nature, they become obsolete in 12- 24 months and a new assessment is required. Another significant reason is that many of the issues are contextual and are not easily codified. Consider the example of a bank that approved a corporate loan for a frequent client of theirs, at terms the client had never borrowed before, and a product that client had historically shunned. That loan should not have been approved without verifying the client’s intent. The loan data file had data quality errors; the duration of the loan was captured as 3 months and not 3 years. These subtle contextual errors cannot be caught with the traditional validation checks, like checking for completeness, uniqueness, consistency, accuracy, etc. All the checks presently done are independent of historical business context.

    In such a dynamic business environment, the need is to augment the modernization of data management with AI-based data quality, thus achieving data semantics for delivering trusted business-critical data at organizations’ fingertips.

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    About the authors

    Seth Rao, Ph.D., is the CEO of FirstEigen, a Greater Chicago-based Cognitive Data Validation company. Their flagship product, DataBuck, is recognized by Gartner and IDC as the most innovative data validation software. By leveraging AI/ML it is >10x more effective in catching unexpected data errors. It increases the reliability of data by self-discovering 1,000’s of data quality relationships and patterns autonomously, updates the rules as the data evolves, and continuously monitors the new data. (

    Seth holds a Ph.D. in Engineering from Illinois Institute of Technology, Chicago, and has an MBA from Northwestern University’s Kellogg School of Management, USA, a BS and MS from Indian Institute of Technology, Bombay.

    A. Dutta is an entrepreneur, investor and corporate strategist with experience in building software businesses that scale and drive value. In his past roles, he has provided information governance and data quality advisory services to several Fortune 500 company. He is a recognized thought leader and has published numerous articles on information governance.

    He earned a Bachelor of Technology degree in engineering from the Indian Institute of Technology, Kharagpur, an MS in computer science from the Illinois Institute of Technology and an MBA in Analytical Finance and Strategy from the University of Chicago, USA.

    Himansu Sekhar Tripathy is a Data Management consultant with over 18 years of experience in consulting and delivery of data solutions. His interest areas include enterprise data strategy, cloud data engineering, big data engineering, data integration, quality, metadata management, MDM, and data governance. As a technology evangelist, he believes in leveraging emerging technologies in pushing the boundaries on real time next-gen analytics. He has a master’s degree in Business Administration and a Bachelor’s degree in Computer Science Engineering.

    Deep Sharma is an Associate Consultant in Cognitive & Analytics Practice unit with more than 2+ years of experience in technology consulting, analytics market research and offerings creation on emerging hybrid technology trends across the Data & Analytics technology stack. He has a keen interest in various building blocks of Data & Analytics like Data Integration, Data Quality, Data Governance and Data Visualization. He earned a Master’s Degree in Business Analytics.