Analytics has a very high ROI compared to anything else you invest in
“… analytics returned an average of $13.01 for each dollar spent this year. That’s up from 2011, when analytics yielded returns averaging $10.66.”*
More organizations plan to adopt cloud analytics, according to a 2014 Analytics Market Survey released by Nucleus Research.
The firm studied 73 deployments since 2011 and found that 61 percent of on-premise users are considering cloud analytics in the next two years. Meanwhile, 71 percent plan to increase their analytics investment budgets next year.
“Analytics deliver clear and increasing ROI, with 95 percent of survey respondents reporting having achieved a positive ROI,” Nina Sandy, analyst at Nucleus Research, said in a prepared statement. “That is likely to continue as customers take advantage of the initial and ongoing economies of cloud solutions.”
Nucleus Research analyzed its analytics case studies and found that analytics returned an average of $13.01 for each dollar spent this year. That’s up from 2011, when analytics yielded returns averaging $10.66. Shift to cloud BI, and you can improve that ROI as much as 1.7 times, the firm found in 2012.
While 93 percent of companies say they will stay with their current solutions, Nucleus notes that there’s still plenty of room for growth in this market, particularly in cloud analytics, which can more rapidly adopt new features.
* 2014 ANALYTICS MARKET SURVEY, September 2014 – Report O208, Nucleus Research