Retail

Case Study: Promotion optimization (Retailer Curated Coupons)

... Retailer curated coupons to increase “halo sales” Business Challenge A top retailer wanted to offer a new coupon booklet program to selected 3 million existing customers (out of 10+ MM) on a quarterly basis. [...]

September 6th, 2015|Categories: Case Study, Retail|Comments Off on Case Study: Promotion optimization (Retailer Curated Coupons)

Case Study: Text Analytics for Sentiment Analysis (Digital Publishing)

... for digital news publishing company Business Challenge How to extract the sentiment being expressed behind a text or writing Analytics Approach Natural Language Processing (NLP) and Machine learning algorithms developed to scan social media [...]

September 4th, 2015|Categories: Case Study, Retail|Comments Off on Case Study: Text Analytics for Sentiment Analysis (Digital Publishing)