... for an Online payment gateway Business Challenge The client, an online payment transaction company, wanted to identify targeting metrics based-on customer transaction behavior so as to send them targeted offerings. Analytics Approach Past customer [...]
Business Challenge A US office products retailer wanted to optimize its promotional spend on various SKUs in paper– they wanted to know what type and depth of promotion should be used for each brand They [...]
... for an auto Dealership Business Challenge The client, an auto dealership, wanted to Segment the customers based on their in-store behavior Understand the effectiveness of their sales force Analytics Approach WiFi triangulation provided [...]
... for cross-selling hospitality services Business Challenge A hotel chain wanted to identify customers (among a few million registered customers) who could be targeted using a marketing campaign for a holiday package. Analytics Approach Representative [...]
... for a software company Business Challenge The client is a software giant having various set of products with large customer base. They wanted a customer-targeting process to identify upsell and cross-sell opportunities. Analytics Approach Propensity [...]
... Retailer curated coupons to increase “halo sales” Business Challenge A top retailer wanted to offer a new coupon booklet program to selected 3 million existing customers (out of 10+ MM) on a quarterly basis. [...]