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Case Study: Propensity to buy (Hospitality Services)

... for cross-selling hospitality services Business Challenge A hotel chain wanted to identify customers  (among a few million registered customers) who could be targeted using a marketing campaign for a holiday package. Analytics Approach Representative [...]

September 9th, 2015|Categories: Case Study, Retail|Comments Off on Case Study: Propensity to buy (Hospitality Services)

Case Study: Propensity to buy for an individual customer

... for a software company Business Challenge The client is a software giant having various set of products with large customer base. They wanted a customer-targeting process to identify upsell and cross-sell opportunities. Analytics Approach Propensity [...]

September 9th, 2015|Categories: Brand, Case Study, Retail|Comments Off on Case Study: Propensity to buy for an individual customer

Case Study: Promotion optimization (Retailer Curated Coupons)

... Retailer curated coupons to increase “halo sales” Business Challenge A top retailer wanted to offer a new coupon booklet program to selected 3 million existing customers (out of 10+ MM) on a quarterly basis. [...]

September 6th, 2015|Categories: Case Study, Retail|Comments Off on Case Study: Promotion optimization (Retailer Curated Coupons)

Case Study: Price optimization (Telecom)

... for a UK telecom company via pricing elasticity analysis   Business Challenge A UK telecom company wanted to estimate the potential impact of reduced outgoing mobile rates on revenues and margins Analytics Approach Two [...]

September 6th, 2015|Categories: Case Study, Telecom|Comments Off on Case Study: Price optimization (Telecom)

Case Study: Assortment and Allocation Optimization (Retailer)

... for an apparel retailer Business Challenge A leading US apparel retailer with 500+ stores wanted to optimize its assortment (what items to carry at each store) and its allocation (how much stock of each [...]

September 6th, 2015|Categories: Case Study, Retail|Comments Off on Case Study: Assortment and Allocation Optimization (Retailer)

Case Study: Text Analytics for Key Information Extraction (Finance, Trading)

... for a trading firm (data extraction from web and files)   Business Challenge A Scandinavian trading firm wanted to extract key information from text or writing, evaluate its implication and use it for automatic [...]

September 6th, 2015|Categories: Case Study, Financial Services|Comments Off on Case Study: Text Analytics for Key Information Extraction (Finance, Trading)