Brand

Case Study: Propensity to buy for an individual customer

... for a software company Business Challenge The client is a software giant having various set of products with large customer base. They wanted a customer-targeting process to identify upsell and cross-sell opportunities. Analytics Approach Propensity [...]

September 9th, 2015|Categories: Brand, Case Study, Retail|Comments Off on Case Study: Propensity to buy for an individual customer

Case Study: Demand forecasting (Brand)

... for a store Jeans brand using ERP + external data Business Challenge A retailer wanted to forecast demand over nine monthly horizons for core store SKUs in Jeans to drive various business decisions (e.g., [...]

September 9th, 2015|Categories: Brand, Case Study|Comments Off on Case Study: Demand forecasting (Brand)