... for a bank marketing-campaign to target the right customers Business Challenge A bank with more than a million accounts wanted to select customers for a marketing campaign -- to increase debit card transactions They [...]
... for an apparel retailer Business Challenge A leading US apparel retailer with 500+ stores wanted to optimize its assortment (what items to carry at each store) and its allocation (how much stock of each [...]
... for a UK telecom company via pricing elasticity analysis Business Challenge A UK telecom company wanted to estimate the potential impact of reduced outgoing mobile rates on revenues and margins Analytics Approach Two [...]
... Retailer curated coupons to increase “halo sales” Business Challenge A top retailer wanted to offer a new coupon booklet program to selected 3 million existing customers (out of 10+ MM) on a quarterly basis. [...]
... for a trading firm (data extraction from web and files) Business Challenge A Scandinavian trading firm wanted to extract key information from text or writing, evaluate its implication and use it for automatic [...]
... for a financial services company Business Challenge Reduce manual efforts and turn around time in analyzing: More than 20,000 sources of text information (Regulatory Filings, Company Websites, e-mails, 3rd party sources, etc..) More [...]