Case Study

Case Study: Location Analytics (Instore Retail Location)

... for an auto Dealership   Business Challenge The client, an auto dealership, wanted to Segment the customers based on their in-store behavior Understand the effectiveness of their sales force Analytics Approach WiFi triangulation provided [...]

September 9th, 2015|Categories: Case Study, Retail|Comments Off on Case Study: Location Analytics (Instore Retail Location)

Case Study: Propensity to buy (Bank)

... for a bank marketing-campaign to target the right customers Business Challenge A bank with more than a million accounts wanted to select customers for a marketing campaign -- to increase debit card transactions They [...]

September 9th, 2015|Categories: Case Study, Financial Services|Comments Off on Case Study: Propensity to buy (Bank)

Case Study: Propensity to buy (Hospitality Services)

... for cross-selling hospitality services Business Challenge A hotel chain wanted to identify customers  (among a few million registered customers) who could be targeted using a marketing campaign for a holiday package. Analytics Approach Representative [...]

September 9th, 2015|Categories: Case Study, Retail|Comments Off on Case Study: Propensity to buy (Hospitality Services)

Case Study: Propensity to buy for an individual customer

... for a software company Business Challenge The client is a software giant having various set of products with large customer base. They wanted a customer-targeting process to identify upsell and cross-sell opportunities. Analytics Approach Propensity [...]

September 9th, 2015|Categories: Brand, Case Study, Retail|Comments Off on Case Study: Propensity to buy for an individual customer

Case Study: Propensity to buy for a customer group (eRetailer financial service)

... for an Online payment gateway Business Challenge The client, an online payment transaction company, wanted to identify targeting metrics based-on customer transaction behavior so as to send them targeted offerings. Analytics Approach Past customer [...]

September 9th, 2015|Categories: Case Study, Financial Services, Retail|Comments Off on Case Study: Propensity to buy for a customer group (eRetailer financial service)

Case Study: Demand forecasting (Brand)

... for a store Jeans brand using ERP + external data Business Challenge A retailer wanted to forecast demand over nine monthly horizons for core store SKUs in Jeans to drive various business decisions (e.g., [...]

September 9th, 2015|Categories: Brand, Case Study|Comments Off on Case Study: Demand forecasting (Brand)