… for an Online payment gateway

Business Challenge

  • The client, an online payment transaction company, wanted to identify targeting metrics based-on customer transaction behavior so as to send them targeted offerings.

Analytics Approach

Past customer transaction behavior was used to identify five propensity-to-buy clusters based on RFMTR

  • Total transaction amount
  • Number of transactions
  • Time since last transaction
  • Customer transaction success rate

Impact

The client identified different lucrative customer segments for different types of purchases for post-purchase targeted marketing

Propn to buy- clstr 2Propn to buy- cluster