… for a fertilizer manufacturer


Business Challenge

  • A fertilizer manufacturer, was unable to identify the future product demand at county and distributor-level
  • This led to inefficient manufacturing plans and high inventory levels
  • Client wanted to ID new dealer-targets efficiently to expand their existing dealer network

Analytics Approach

  • Combined internal and external 3rd party data (weather forecasts, grain prices, etc.) to build a robust model
  • Hosted the model on a cloud-based system


  • Predicted SKU demand for every county and every distributor at 80% accuracy
  • Cloud-based system gave access to reports on any device “on the go”  which improved their decision making process
  • Demand forecasts gave an efficient distributor-targeting method

Demand Forecasting- overview