Published in: Information Management Online (click here to view it) Author: Seth Rao MAR 23, 2016 6:59am ET Data Integrity: The Horseshoe Nail That’ll Cost You the War How often is it that the unsexy, [...]
Business Challenge A US office products retailer wanted to optimize its promotional spend on various SKUs in paper– they wanted to know what type and depth of promotion should be used for each brand They [...]
... for an auto Dealership Business Challenge The client, an auto dealership, wanted to Segment the customers based on their in-store behavior Understand the effectiveness of their sales force Analytics Approach WiFi triangulation provided [...]
... for a bank marketing-campaign to target the right customers Business Challenge A bank with more than a million accounts wanted to select customers for a marketing campaign -- to increase debit card transactions They [...]
... for cross-selling hospitality services Business Challenge A hotel chain wanted to identify customers (among a few million registered customers) who could be targeted using a marketing campaign for a holiday package. Analytics Approach Representative [...]
... for a software company Business Challenge The client is a software giant having various set of products with large customer base. They wanted a customer-targeting process to identify upsell and cross-sell opportunities. Analytics Approach Propensity [...]
